Believe in Me

Barnardo's is the UK's largest children's charity, yet most people know the name without knowing the half of what it does. To reassert its relevance with a more diverse, modern Britain, we tore up the rulebook for children's charity advertising. No sad eyes, no mournful strings. Something far more powerful instead. A 60-second TV film, backed by two longer online films, set to music from Joy Division, Lorde and Bobby 'Blue' Bland.