Spotify
Info
Most of us stop discovering new music in our mid-twenties. We just keep replaying the songs that made us. Spotify wanted to win back the 35-plus crowd who'd drifted to YouTube and assumed the platform wasn't for them. So we reminded them of the tracks that defined their youth, with punchy, copy-led posters built on home truths about how their lives had changed. It struck a nerve. The work ran across out-of-home, social and video, and got enough attention that people started writing their own.
Project
Helping 35+ fall in love with music again
Client
Spotify
Awards
2X D&AD, WOOD PENCILS 2X CREATIVE CIRCLE, GOLD 1X CAMPAIGN BIG, GOLD 1X THE DRUM, GOLD 1X ONE SHOW, BRONZE 1X CLIO, BRONZE
More works
